The new Bernabéu will be a licence to print money

The Santiago Bernabéu's design, which is set to be modified in all four of the projects vying for the contract to redevelop it, now also involves a viability plan for the future.
What started as an architectural tender has now become a financial project, which includes potential uses for the future facilities.
Having a profitable stadium is of paramount importance to Real Madrid, which is fully aware that clubs now need to find new sources of income in order to survive.
The future for Spain's biggest clubs isn't as encouraging as it might seem. Real Madrid currently survives largely thanks to the TV rights revenue it receives, but with the new deal aimed at improving the position of smaller clubs, Real Madrid and Barcelona are set to receive a less significant slice of the pie.
Last year, the club's operating income reached €514m. TV rights money accounted for 31% of that (€159m), only slightly exceeded by its marketing department with 32% (€164m).
The rest of the pie was made up of 29% from commercial partners (€150m) and 8% from friendly matches and international commitments (€40m).
However, all this is set to change dramatically. The income that the club derives from commercial partners and its stadium cannot increase at this time, especially with the stadium’s current set-up. Real Madrid needs a new stadium concept that allows it to play football and make money, not only on match day, but every day of the week.